I recently took some time away from my blog. As a new blogger, I became so overwhelmed with all the advice on what I needed to do in order to be successful. My wheels were constantly turning, but I was going nowhere. As soon as I felt as though I accomplished one thing, another seemed to pop up taking its place. I was burning the candle at both ends, and before I knew it, I was burnt-out and completely discouraged. That is when I realized I had to change the way I was doing things. In turn, my weekly blog review was born.

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Weekly Blog Review for your Business
Photo by J. Kelly Brito on Unsplash

For many blogging is a hobby. A creative outlet or something to do for fun. For others, it is a source of income. For a select few, it is their entire livelihood.

As you get to know more bloggers and influencers you learn that not everyone has the same goals, and not all advice is going to work for you. You will have bloggers tell you not to care about social stats while others only stress their importance. The same goes for page views and unique monthly visitors, and even for how frequently you post new content.

What I have learned is that it all depends on what your end goal is.

So rather than spend my time running around in circles, never really understanding or knowing what was working for me or my business, I made a list of the things that were important to me.

My goal, as I have mentioned many times in previous Monday Motivation posts, is to be able to stay at home full time with my son while also contributing to the household income. This means that I need to stay on top of my business and be efficient while doing so – and I feel like a weekly blog review is exactly what will make that happen.

So what exactly is a weekly blog review?

A while back I read a book titled ‘How to Win Friends and Influence People‘ by Dale Carnegie. Having first been published in 1936 (that’s right, 1936) I was skeptical as to how relevant I would find the content, but I have to say I was quite surprised. Even within the first 30 pages, I learned a very invaluable lesson.

A man, more specifically the President of a Wall Street Bank, attributed most of his success to a homemade system of self-examination, review, and appraisal. Each week he scheduled time by himself to reflect on all the meetings, interviews and discussions that had been scheduled during the week. During this process he would ask himself three very important questions:

  1. What did I do right?
  2. How Can I Improve/What Mistakes Did I Make?
  3. What lessons can be learned?

He also tells us, the reader, how this weekly review would often leave him very unhappy. When looking back across each week he would often be surprised at the missteps he had taken. However, over time he found himself making fewer mistakes, and through his process of self-examination became a better decision maker and in turn, a better business man.

It was through reading this story that I began to envision how I could apply this same process to my blog and my business.

So why do I think you should start a weekly blog review as well?

Well, I will tell you!


10 Reasons Why You Should Start a Weekly Blog Review

 

  1. Keep Track of your Wins and your Mistakes 

    Just like the man from Dale Carnegie’s book, taking the time to reflect on your achievements and failures will only increase your productivity and chance for success. A thorough examination of your mistakes results in being less likely to repeat them. Celebrating your victories keeps you on course.

  2. Stay Accountable to your Goals and Create New Ones 

    Not only is it important to set yearly and monthly goals within your business, weekly goals help keep you on track. Creating weekly goals with your overall big picture objective in mind allows you to feel as though you are continuously making progress. Achieving goals each week results in feeling encouraged and energized.

  3. Track your Social and Blog Stats  

    Most bloggers care about their social reach in some capacity – whether it is the number of followers, visitors, or how engaged their readers are. Documenting your growth in the same place as your self-examination allows for a better understanding of your business. Was there a particular win that increased your following or readership? Or perhaps a post didn’t do quite as well as had hoped and engagement plateaued, or maybe even dropped.

  4. Assess your Social Sharing and Marketing Strategy 

    Did you start a new marketing campaign? Share your content in new groups or on a new platform? Did you implement a new sharing schedule or tool? Did your engagement increase or decrease because of it? What about your following? Staying on top of your sharing and marketing campaign allows you to better assess what works for your business and what doesn’t. You have to think ‘work smarter, not harder’.

  5. Document the Connections you’ve Made 

    Documenting the connections you have made as an influencer is so important in growing your business. You never know who might be a future collaborator or what might lead to a golden opportunity. The people you connect with are potential clients, partners, or authentic readers. 

  6. Identify Top Performing Posts  

    I am sure all of your content is ah-ma-zing content, but by paying attention to your top performing posts you will learn exactly what your audience wants. Is there a post that does well week after week? What is that post about? Give your audience more of what they want and they will keep coming back. They will also probably pin your pins and tell all their friends to start reading! 

  7. Assess your Posting Schedule  

    Do you have a consistent posting schedule or is it sporadic? Does your engagement increase or decrease when you post more or less? Paying attention to your schedule and understanding what works and what doesn’t only makes you more efficient. Why stress about posting three times a week if your engagement is just as strong when you only post twice?

  8. Assess your Content

    Just like identifying your top performing posts, it is equally important to assess what isn’t doing well. Is it the topic? Could it be the length of a piece? Could a title change increase performance? By paying attention to these key things you will be able to…

  9. Understand where you have Room to Improve 

     At the end of each week, I understand where I have room to grow and through the process of reflection, I usually understand what I need to do in order to make that growth happen. 

  10. FIND YOUR AREA OF OPPORTUNITY 

    This is most important part of doing a weekly blog review. It is through this exact process that you will find your biggest area of opportunity. Do you hope to monetize your blog? Are there posts that consistently perform well that could be turned into a book, or perhaps a course? Do your readers gravitate towards certain content that you could post more of? By understanding what does well (and not so well) within your business makes for smarter business decisions.

You might be asking what exactly a weekly blog review should look like. Well, today I am sharing with you the exact review that I do every Sunday evening.  You can download your own free Weekly Blog Review by clicking here!  I generally try to schedule myself at least 45 minutes to do a thorough examination of my business. This usually means that I have to wait until the kiddo goes to bed.

When going through this process, I also suggest taking a moment to compare this weeks review to the last, in addition to taking another look at any goal setting you had done previously. Remember your goal here, is to do a thorough self-examination of your business to that you can reach your goals faster and achieve greater success even sooner than you imagined!

Don’t forget to download your own FREE copy of my Weekly Blog Review!

What tools for your business do you absolutely swear by? Share them below in the comments section and don’t forget to subscribe to the Blog!

 

30 comments on “10 Reasons Why You Need a Weekly Blog Review”

  1. wow all such good tips. I am going to start doing a weekly blog review for myself. I think it will help me stay on track

    • Maranda, you are SO not alone when it comes to the feeling of being overwhelmed. There is so much advice and training being offered that it is incredibly hard to figure out what works for you. Honestly, I would take some time and write out your goals for your blog and go from there. Then, I would find a blogger that you really relate to, and pick their brains for advice. Most are really open to helping out within their community. For me, I found Chasing Foxes, which then lead me to the Elite Blog Academy. Through in some welcoming Facebook groups and think I finally figured out what works for me!

  2. I like this! Everything you state is easy to follow and makes complate sense. I have not made a lot of money and so if I was doing this to provide for the family my family would be in trouble but, it’s so manageable especially with your download! I do set weekly goals and that keeps me motivated and have even started a few different strategies but your suggestions have made me look in a different direction. I have enough time to get straight for September and implement your plan as well! Thank you. I love when bloggers give useful tips!

    • I am glad I could help! I have been fortunate enough to participate in a few different courses or training programs when it comes to blogging and even though everyone out there has a unique voice and something different to offer they all have a common theme – what does your audience want. I found the easiest way for me to figure that out was to pay attention to my progress. This review has turned out to be more valuable for my business than I ever thought it would have been. I am so happy to hear that others are finding it useful too!

  3. I love your post. You are so correct that we should keep reviewing our blog posts, and see where we can improve. Also, you tips are great in helping us keeping our minds fresh in thinking of new ideas. Thanks for sharing.

    • Thank you for the kind words! It’s really easy to become complacent when it comes to blogging, especially if you are consistently getting the traffic or opportunities that you want. It might be the Capricorn in me, but I always want to push myself further because you just never know what you can accomplish!

    • Oh perfect! I am so happy to hear that. I have always been a huge fan of tracking progress (just ask any person I have ever worked with) so it made sense that I do the same with my Blog. It also makes me incredibly happy to know that others are getting something out of it too!

  4. Oh my gosh I needed this post and love this idea of a weekly blog review! I’ve been blogging for a few years now, mainly as a hobby and only just took it to be my full-time job after my son was born so that I could stay home with him and contribute to our household income just as yourself.

    xo, Laura
    http://www.have-need-want.com/blog

    • It is amazing what you can achieve when you have the right motivation, huh? I wish you the absolute best luck in reaching that goal and I so happy to hear that you found this post useful!

  5. Such awesome tips!
    As a new blogger myself, I am feeling the same way. My brain never shuts off!
    I am definitely going to give this a try! An amazing idea!

    • Thank you so much Joslynn!
      I find that getting it all out on paper (I have so many notes beside my desk LOL) really helps me get organized and set a plan. Doing this review helps me keep track of whether or not my plan is working and what I need to change in order to make it more successful! I really hope that this tool works for you, or helps you create something that will!

    • Halee!
      Thank you so much for subscribing! You can actually download the PDF right from the post. Just click on the link at the bottom. Let me know whether or not it works for you, and I would be happy to send it to you via email!

  6. I’m just starting to set up a routine and schedule as I head back to school, and the world gets a little more calm. What is it about September that does that? A refresh. I really appreciated this post and see the value in adding this to my weeky schedule.

    • Awesome! September does that to me too! I even bought myself a brand new shiny planner to help keep track of everything. Septemeber and the back to school season almost always seems to motivate me even more than the New Year does! Good luck on your new routine and schedule!

  7. Thank you so much for sharing this, Kassi!! This is incredibly valuable and I will now be doing the weekly blog review. I am prepared to take the risk of facing my mistakes and mishaps (even though it is a bit scary). It will teach a big lesson and improvement and growth is worth it 🙂
    xox Nadia
    http://www.mielandmint.com

    • Growth and improvement are absolutely worth it! I promise! Honestly, being able to step back and assess my business (because I basically think of everything as a business LOL) has allowed me to make way smarter decisions and become more efficient with my time. Since I started regularly reviewing my business, everything about my blog growth has changed. I receive more comments, shares, and subscribers. My social media is growing. My pins are getting repinned! I am incredibly happy to hear that you have found value in this tool, and I would love to whether or not it helps you!

  8. This is good information! With my youngest in school now, I’m able to put more focus on my blog and YouTube channel and I was thinking about how I should keep track of my week to week or even day to day progress and create a posting schedule. Pinning! 🙂

  9. Wow! what a great post you have written. I the tips are extremely helpful, but yet some were tips I never thought to include. Any blogger at any level can definitely benefit from these tips. You are actually right, you never know who your potential clients, partners, or authentic readers will be. I really enjoyed reading this post.

    • Thank you! I am so happy to hear that you found it useful! I know that some weeks will be very similar, but I love having that extra sense of what is going on in my business. I also find that it really helps with future goal setting as well. At the end of each month (quarter or year) I can look back through all the reviews and really assess what has been working and what hasn’t and make some really smart, attainable goals moving forward!

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