I recently took some time away from my blog. As a new blogger, I became so overwhelmed with all the advice on what I needed to do in order to be successful. My wheels were constantly turning, but I was going nowhere. As soon as I felt as though I accomplished one thing, another seemed to pop up taking its place. I was burning the candle at both ends, and before I knew it, I was burnt-out and completely discouraged. That is when I realized I had to change the way I was doing things. In turn, my weekly blog review was born.
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For many blogging is a hobby. A creative outlet or something to do for fun. For others, it is a source of income. For a select few, it is their entire livelihood.
As you get to know more bloggers and influencers you learn that not everyone has the same goals, and not all advice is going to work for you. You will have bloggers tell you not to care about social stats while others only stress their importance. The same goes for page views and unique monthly visitors, and even for how frequently you post new content.
What I have learned is that it all depends on what your end goal is.
So rather than spend my time running around in circles, never really understanding or knowing what was working for me or my business, I made a list of the things that were important to me.
My goal, as I have mentioned many times in previous Monday Motivation posts, is to be able to stay at home full time with my son while also contributing to the household income. This means that I need to stay on top of my business and be efficient while doing so – and I feel like a weekly blog review is exactly what will make that happen.
So what exactly is a weekly blog review?
A while back I read a book titled ‘How to Win Friends and Influence People‘ by Dale Carnegie. Having first been published in 1936 (that’s right, 1936) I was skeptical as to how relevant I would find the content, but I have to say I was quite surprised. Even within the first 30 pages, I learned a very invaluable lesson.
A man, more specifically the President of a Wall Street Bank, attributed most of his success to a homemade system of self-examination, review, and appraisal. Each week he scheduled time by himself to reflect on all the meetings, interviews and discussions that had been scheduled during the week. During this process he would ask himself three very important questions:
- What did I do right?
- How Can I Improve/What Mistakes Did I Make?
- What lessons can be learned?
He also tells us, the reader, how this weekly review would often leave him very unhappy. When looking back across each week he would often be surprised at the missteps he had taken. However, over time he found himself making fewer mistakes, and through his process of self-examination became a better decision maker and in turn, a better business man.
It was through reading this story that I began to envision how I could apply this same process to my blog and my business.
So why do I think you should start a weekly blog review as well?
Well, I will tell you!
10 Reasons Why You Should Start a Weekly Blog Review
Keep Track of your Wins and your Mistakes
Just like the man from Dale Carnegie’s book, taking the time to reflect on your achievements and failures will only increase your productivity and chance for success. A thorough examination of your mistakes results in being less likely to repeat them. Celebrating your victories keeps you on course.
Stay Accountable to your Goals and Create New Ones
Not only is it important to set yearly and monthly goals within your business, weekly goals help keep you on track. Creating weekly goals with your overall big picture objective in mind allows you to feel as though you are continuously making progress. Achieving goals each week results in feeling encouraged and energized.
Track your Social and Blog Stats
Most bloggers care about their social reach in some capacity – whether it is the number of followers, visitors, or how engaged their readers are. Documenting your growth in the same place as your self-examination allows for a better understanding of your business. Was there a particular win that increased your following or readership? Or perhaps a post didn’t do quite as well as had hoped and engagement plateaued, or maybe even dropped.
Assess your Social Sharing and Marketing Strategy
Did you start a new marketing campaign? Share your content in new groups or on a new platform? Did you implement a new sharing schedule or tool? Did your engagement increase or decrease because of it? What about your following? Staying on top of your sharing and marketing campaign allows you to better assess what works for your business and what doesn’t. You have to think ‘work smarter, not harder’.
Document the Connections you’ve Made
Documenting the connections you have made as an influencer is so important in growing your business. You never know who might be a future collaborator or what might lead to a golden opportunity. The people you connect with are potential clients, partners, or authentic readers.
Identify Top Performing Posts
I am sure all of your content is ah-ma-zing content, but by paying attention to your top performing posts you will learn exactly what your audience wants. Is there a post that does well week after week? What is that post about? Give your audience more of what they want and they will keep coming back. They will also probably pin your pins and tell all their friends to start reading!
Assess your Posting Schedule
Do you have a consistent posting schedule or is it sporadic? Does your engagement increase or decrease when you post more or less? Paying attention to your schedule and understanding what works and what doesn’t only makes you more efficient. Why stress about posting three times a week if your engagement is just as strong when you only post twice?
Assess your Content
Just like identifying your top performing posts, it is equally important to assess what isn’t doing well. Is it the topic? Could it be the length of a piece? Could a title change increase performance? By paying attention to these key things you will be able to…
Understand where you have Room to Improve
At the end of each week, I understand where I have room to grow and through the process of reflection, I usually understand what I need to do in order to make that growth happen.
FIND YOUR AREA OF OPPORTUNITY
This is most important part of doing a weekly blog review. It is through this exact process that you will find your biggest area of opportunity. Do you hope to monetize your blog? Are there posts that consistently perform well that could be turned into a book, or perhaps a course? Do your readers gravitate towards certain content that you could post more of? By understanding what does well (and not so well) within your business makes for smarter business decisions.
You might be asking what exactly a weekly blog review should look like. Well, today I am sharing with you the exact review that I do every Sunday evening. You can download your own free Weekly Blog Review by clicking here! I generally try to schedule myself at least 45 minutes to do a thorough examination of my business. This usually means that I have to wait until the kiddo goes to bed.
When going through this process, I also suggest taking a moment to compare this weeks review to the last, in addition to taking another look at any goal setting you had done previously. Remember your goal here, is to do a thorough self-examination of your business to that you can reach your goals faster and achieve greater success even sooner than you imagined!
Don’t forget to download your own FREE copy of my Weekly Blog Review!
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